Created by Mattie Sheppard

The Book Signing
Blueprint

Your Complete Event Planning Guide

Stop guessing, stop stressing, and stop showing up unprepared. The Book Signing Blueprint walks you through every step — from booking your venue to following up with readers after the event.

First-Time Authors Self-Published Authors Indie Authors
Start Your Blueprint — Free Free to start · Pro unlock at $27 · No experience needed
Who This Is For

Every author deserves
a standing ovation

Whether it's your first signing or you've done a few and want to do them better — this tool was built specifically for you.

01

First-Time Authors

You've written the book. Now what? The Book Signing Blueprint removes every question mark between you and your first successful signing.

02

Self-Published Authors

You're doing this independently and you need a system that actually works. No publicist required — just this blueprint.

03

Authors Who Want More

You've done signings but they felt scattered. The Book Signing Blueprint gives you the structure to show up polished and sell more books.

Your 60-Day System

From idea to standing ovation

A proven four-phase system that covers every detail so nothing falls through the cracks.

📋 60–30 Days Out

Plan & Book

Secure your venue, order your books, set up your event page, and launch your press outreach.

📣 30–14 Days Out

Promote & Prepare

Build buzz, design your signing table, craft your talking points, and get your materials ready.

14 Days to Event Day

Show Up Ready

Confirm every detail, pack your table, run through your day-of checklist, and walk in with confidence.

🙏 Post-Event

Follow Up & Grow

Send thank-you notes, post your recap, track your sales, and capture the emails that become loyal readers.

Choose Your Plan

Start free.
Unlock everything.

The free tier gets you started immediately. The Pro tier gives you every document you need — already written and personalized for you.

Free Tier $0 Always free
  • Personalized 60-day checklist
  • All four planning phases
  • Venue-specific tips
  • Virtual signing guide
  • Table styling checklist
  • Progress tracker
Pro Tier $27 One-time unlock
  • Everything in Free
  • Press release template
  • Budget calculator
  • 10 social media captions
  • Venue outreach email
  • Day-of run sheet
  • Reader engagement script
  • Post-event follow-up email
  • Author bio template
  • Post-event debrief worksheet
Pro Documents

10 personalized documents
already written for you

Every document is generated with your name, book title, and event details — ready to use the moment you download.

📰

Press Release Template

💰

Budget Calculator

📱

Social Media Caption Pack

📧

Venue Outreach Email

🎨

Table Styling Guide

📅

Day-Of Run Sheet

💌

Post-Event Follow-Up Email

✍️

Author Bio Template

🎤

Reader Engagement Script

📊

Post-Event Debrief Worksheet

"Your book signing is more than a transaction — it's your first stage. Show up prepared, show up present, and let your readers feel every word you wrote."

— Mattie Sheppard, Author & Creator of The Book Signing Blueprint
Your Guide

Meet Mattie Sheppard

Mattie Sheppard is a published author, business strategist, and the creator of The Book Signing Blueprint. She built this tool from personal experience — because she knows exactly what it feels like to show up to your first signing without a roadmap.

As a Goldman Sachs One Million Black Women in Business Scholar and nationally recognized entrepreneur, Mattie brings the same strategic thinking to author events that she brings to building businesses — because your book deserves a real launch, not just a table and a pen.

Martha Stewart AARP NBC Select Women's World

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Visit mattiesheppard.com

Your signing day
starts right here

Free to start. Built for authors. Everything you need to walk into your book signing ready, confident, and prepared.

60Day System
10Pro Documents
4Planning Phases
$27Pro Unlock